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Cool Popup’s analytics dashboard gives you real-time visibility into how your popups are performing. Track every impression, click, and form submission across all your campaigns from a single view at dash.coolpopup.com.

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Key metrics

MetricWhat it measures
Views (Impressions)How many times the popup was displayed to visitors
ClicksHow many visitors clicked the CTA button
Click-Through Rate (CTR)Clicks ÷ views, expressed as a percentage
ConversionsHow many visitors submitted the popup form
Conversion RateConversions ÷ views, expressed as a percentage

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Accessing analytics

1

Open your dashboard

Go to dash.coolpopup.com and sign in.
2

Navigate to Campaigns

Select Campaigns from the sidebar.
3

Open a campaign

Click the name of the campaign you want to review.
4

View the Analytics tab

Select the Analytics tab to see all performance data for that campaign.

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Filtering by date range

Use the date range picker at the top of the Analytics tab to focus on a specific period. Select a preset (last 7 days, last 30 days) or enter a custom start and end date to analyze the time frame that matters to you.

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Comparing campaigns

Switch to the All Campaigns view in the Analytics tab to see your campaigns side by side. Use this view to identify your top performers and spot which popup types or targeting rules drive the best results.

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Data retention by plan

Statistics and conversion records are stored for different lengths of time depending on your plan.
PlanStatistics retentionConversions retention
Startup30 days90 days
Professional90 days180 days
Majestic180 days365 days
If you need longer access to historical data, upgrade to a higher plan. Majestic retains statistics for 180 days and conversion records for up to 365 days.
For a full breakdown of individual form submissions — including timestamps, page URLs, and submitted field values — see Conversion Data.